Privacy Policy

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This Privacy Policy applies between you, the User of this Website, and Motoring Assistance Limited, the owner and provider of this Website. Motoring Assistance Limited takes the privacy of your information very seriously. This Privacy Policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://www.motoringassistance.com/breakdown-membership-terms.

Please read this Privacy Policy carefully.

1. Definitions and Interpretation

In this Privacy Policy, the following definitions apply:

1.1. Data: Collectively all information that you submit to Motoring Assistance Limited via the Website, incorporating the definitions provided in the Data Protection Laws.

1.2. Cookies: Small text files placed on your computer by this Website. Details are outlined in the "Cookies" section.

1.3. Data Protection Laws: Any applicable law relating to the processing of personal Data, including but not limited to the UK GDPR, and any national implementing and supplementary laws, regulations, and secondary legislation.

1.4. UK GDPR: The UK General Data Protection Regulation.

1.5. Motoring Assistance Limited, we, us: A company incorporated in England and Wales (Company Number: 10467192) with registered office at 27 Quay Street, Manchester, M3 3GY.

1.6. User, you: Any third party accessing the Website.

1.7. Website: The website currently being used, https://www.motoringassistance.com, including any sub-domains unless expressly excluded.

2. Scope of this Privacy Policy

This Privacy Policy applies only to the actions of Motoring Assistance Limited and Users concerning this Website. It does not extend to any external websites accessed via links from this Website.

For the purposes of Data Protection Laws, Motoring Assistance Limited is the "data controller." This means we determine how your Data is processed and for what purposes

3. Data Collected

We may collect the following Data, including personal Data, from you:

3.1.1. Name, date of birth, gender, job title, profession

3.1.2. Contact information such as email address and phone number

3.1.3. Demographic information (postcode, preferences, interests)

3.1.4. Financial information (e.g., credit/debit card numbers)

3.1.5. IP address, browser type/version, and operating system (automatically collected)

3.1.6. Website activity, including referral pages and exit pages

3.1.7. Soft credit search results

3.1.8 Any other personal information required for the provision of our services

We may collect data via:

3.2.1. Direct interactions (e.g., when you contact us or register for services)

3.2.2. Third-party sources, including credit reference agencies, financial institutions, and marketing partners

3.2.3. Public sources such as Companies House

3.2.4. Automated means, including cookies and analytics tools

4. Use Of Data

We use your Data to:

4.1.1. Process transactions and provide services

4.1.2. Improve our products/services

4.1.3. Conduct internal record-keeping and market research

4.1.4. Send marketing communications (only with consent or under soft opt-in rules)

4.1.5. Prevent and detect fraud or security risks

For direct marketing via email, we obtain:

4.2. Soft Opt-in consent when you previously engaged with us and showed interest in similar products/services

4.3. Explicit Opt-in consent for all other marketing communications

You can withdraw consent at any time by contacting [email protected]

5. Who We Share Data With

We may share your data with:

5.1. Group Companies: Other entities within our group, including Brooke Gordon (Company Number: 05525294), for purposes related to marketing, administration, and operations.

5.2. Third-Party Service Providers: Including payment processors, IT providers, and analytics platforms.

5.3. Marketing Partners: Only where you have provided consent.

5.4. Regulatory Authorities: If required by law.

5.5. Business Successors: In case of a business sale or restructuring.

Data transfers outside the UK and EEA will comply with UK GDPR safeguards, including Standard Contractual Clauses where necessary.

6. Data Security

We implement technical and organisational measures to secure your Data, including:

6.1.1. Encrypted storage and SSL protection for transactions

6.1.2. Access control measures, including password protection

6.1.3. Regular security monitoring and audits

In case of a suspected data breach, we will notify affected users and relevant authorities as required by law.

7. Data Retention

We retain Data only for as long as necessary to fulfil the purposes outlined in this PrivacyPolicy. Specific retention periods:

7.1.1. Account-related Data: Retained while you have an active account and for up to six years after closure.

7.1.2. Transaction records: Retained for seven years for compliance purposes.

7.1.3. Marketing Data: Retained until you opt out.

Some Data may persist on backup systems for legal or regulatory reasons.

8. Your Rights

You have the following rights regarding your Data:

8.1. Right to Access: Request copies of your Data.

8.2. Right to Rectification: Request corrections to inaccurate or incomplete Data.

8.3. Right to Erasure: Request deletion of your Data.

8.4. Right to Restrict Processing: Request to limit Data processing.

8.5. Right to Data Portability: Request transfer of your Data to another entity.

8.6. Right to Object: Object to our use of your Data, including marketing.

To exercise these rights, contact [email protected]. If unsatisfied, you may complain to the Information Commissioner's Office (ICO): https://ico.org.uk

9. Cookies

This website uses cookies for:

9.1. Essential Functionality: Enabling secure login and transactions.

9.2. Performance & Analytics Understanding user behaviour to improve services.

9.3. Targeting & Advertising: Displaying relevant marketing content.

A full cookie list is available in our Cookie Policy. Users can manage cookie settings in their browser.

10. Third-Party Links

Our Website may link to third-party websites. We do not control these sites and encourage users to review their Privacy Policies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on our Website, and continued use will constitute acceptance of the revised policy.

We may update this Privacy Policy from time to time. Changes will be posted on our Website, and continued use will constitute acceptance of the revised policy.

For any queries regarding this Privacy Policy, please contact: [email protected].


Last Updated: 20th Feb 2024